![]() Virtual events provide a convenient way for people around the world to join together, regardless of travel and budget restraints. Market leaders are looking at things like extended reality to enhance hybrid and virtual events, allowing people to bring digital content into the real world, or step into a virtual version of an event environment with a headset. Already, companies are experimenting with things like AI and machine learning to deliver more unique, personalized experiences. As the format continues to demonstrate its value, the number of new tools and trends emerging in the landscape will grow. Over the last year, we’ve seen a huge influx in the number of people using virtual event platforms and technology. Today’s digital buyers also get the freedom to pursue the ideas they’re most interested in, without travelling around the globe. The virtual events landscape provides a new frontier for brand/consumer interaction, combining data, analytics, and convenience, with cost-savings and accessibility.Ĭompanies can learn more about their audiences with insights into real-time and historical analytics, guidance on buyer behaviour, and more. We know our customers need meaningful ways to interact with their audience in an environment that’s often unpredictable. Most teams are already familiar with the necessary tools, and their consumers are growing increasingly confident with videos, webinars, and online platforms too.Īt Today Digital, we’ve been on the front line of the shift to virtual events since the beginning. Even as vaccinations rolled out around the globe, most companies continue to plan online interactions and hybrid experiences for their future presentations.įor tech companies, the virtual environment makes perfect sense as an avenue for collaboration, learning, and conferencing. Many companies successfully made the transition to virtual events during 20. Virtual Events are the Future (and Present) Now, the Post-Covid event outlook report reveals over 93% of organisers are planning to invest in virtual events going forward.Ĭurrently, virtual events are growing at a rate of around 23.2% CAGR, promising businesses of all backgrounds a way to continue connecting with customers, even when physical interactions are impossible. Way back at the beginning of 2020, when Today Digital was launching its first online conference, virtual events were still “off the radar”. The events industry saw some of the biggest transformations of all. Work, life, and even educational experiences seemed to change overnight. Unpredictable, and unprecedented, the events of 2020 had an immeasurable impact on the world as we knew it.
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